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Nike has begun its newest connected partnership with JD Sports and Zalando. Through these new partnerships, Nike Members can link their membership accounts with the accounts of two of Europe's leading retailers. I was the Consumer Experience Manager at Nike EMEA during the key phase of the Zalando partnership exploration (2019-2021). I led the consumer experience design that defined how the benefits from this partnership would be presented to Nike and Zalando shoppers.
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Nike has begun its newest connected partnership with JD Sports and Zalando. Through these new partnerships, Nike Members can link their membership accounts with the accounts of two of Europe's leading retailers. I was the Consumer Experience Manager at Nike EMEA during the key phase of the Zalando partnership exploration (2019-2021). I led the consumer experience design that defined how the benefits from this partnership would be presented to Nike and Zalando shoppers.
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